AccuWeather’s team found that construction workers were one of their most valuable audiences. Weather plays a huge role in coordinating materials, scheduling contractors, and everything else that goes into a new building. So, every construction team leader keeps a sharp eye on outdoor conditions and relies on accurate data to plan accordingly.
The team approached TXI's research and design consultants to create user personas. These personas would help them understand the unique needs of construction workers and how to disseminate AccuWeather's data, which is invaluable to the construction industry.
They wanted to learn more about why construction workers loved AccuWeather’s data. While the data was their most significant asset, how people used the app wasn't straightforward. TXI's research and design team conducted quantitative and qualitative research to ensure the right approach to building the new mobile features.