Paul Gee, Vice President, Digital Product Management and Development, JAMA Network
When you’re dealing with people’s health and lives, the word disruption is less than appealing. Instead of joining the cult of disruption, at Table XI, our healthcare software development focuses on a higher need: do no harm. Rapid iteration and minimum viable products are great, but when you’re building software that can help or harm people’s health, the focus has to be on improving care.
It’s great to have a novel idea, but software in the healthcare industry needs to be practical first. At Table XI, we start each project with user research, adapting to what we find.
Too often healthcare software developers think function first, design second (if at all).
We know that design is just as much a part of the software’s function as its features. If a tool is lovely to use, people pick it up. If it’s painful, it collects dust.
Consulting firm Akara wasn’t concerned about design when it approached Table XI. But we talked with the audience — people who manage accounting for pharmaceutical companies — and we knew that making a pharmaceutical software solution that felt nicer than Excel ‘98 was just as critical as its nuts and bolts capabilities. So we built an MVP that looked good enough to close multi-million dollar sales.
A co-founder and partner of Akara Group, who we helped simplify complex pharmaceutical software
Ask anyone who has worked at a hospital or medical facility and they will say their technology is letting them down. Building tech that works for the users — doctors, surgeons, patients, nurses, pharmacists, etc — is the only way to make a difference. The end goal of healthcare is better outcomes for everyone. The same must be true of software.
We make a point to do our research whenever we partner with someone — starting with putting ourselves in your shoes.
We want to build software that revolutionizes how people get care. If you do too, we’d love to hear from you.