We put users first. That's why our custom ecommerce software converts so many of them.

“I’m very impressed with Table XI’s adaptability. We created something new to the industry, a framework for innovation.”

Rizal Hamdallah, Head of Innovation Lab at Tyson Foods

Learn about our work in retail and ecommerce


Teaching Tyson to create a product in one week

Tyson came to Table XI with a big ask: help us to invent a new, sellable snack out of food waste — and teach us design thinking in the process. But we couldn't resist the opportunity to make change on that scale. So we adapted a Google Design Sprint, went in for a week of heads-down work and launched Yappah on Indiegogo in less than a month.

See the case study

Increasing revenue by 35 percent for The Spice House

The first ecommerce site we built for The Spice House in 2006 drove a 14-fold increase in online sales. So the bar was high 10 years later, when we embarked on a total redesign. Fortunately we've learned a lot about the business in 15 years of working together. When the new website launched, revenue jumped 35 percent, and it's still going strong.

See the case study
Spice house@2x_1600x1552

“Table XI understands our business. They always know what needs to happen. They've kept us steadily satisfied for 15 years.”

Tom Erd, co-owner of the The Spice House

Building a Marketplace

Opening up an industry with a two-sided marketplace

The LandscapeHub team came to us with more than 100 years of family experience in the nursery business — and a desire to disrupt everything. We helped them build a two-sided marketplace connecting buyers and sellers, then train a new tech team to run it. Today they're a fully-funded startup with big plans to expand. 

See the case study

“Table XI had our buyers and suppliers test the prototype, and that was a big learning experience for us. We walked away with a lot of insights.

Of course looking at it now, it makes all the sense in the world.”

Lisa Fiore, founder of LandscapeHub

Taking registries mobile for Sprout San Francisco

Sprout San Francisco came to us in 2012 wanting to connect with parents searching for non-toxic and eco-friendly gear. We saw an opportunity to grow sales with a baby registry app, and helped Sprout capitalize. Four years later, Sprout came back to update the app using the massive trove of user data it had collected.

See the case study

“Table XI took a lot of time helping us understand the business case for what we’re doing, to help us figure out what to build. I’ve appreciated them taking a step back and saying, ‘What’s the purpose of this?’”

Suzanne Price, CEO of Sprout San Francisco.


Developing logistics for a shoe repair startup

Cobbler Concierge provides an on-demand shoe and handbag repair. So we both know the value of good craftsmanship. To streamline their operations, we built a custom logistics system with a back-end portal for managing repairs and a consumer-facing ecommerce site for requesting service.

See the case study

“Table XI helped us to transform our business goals into actions.”

Carolyn Blair, CEO at Cobbler Concierge

Teaching mobile best practices at Everything But the House

Everything But The House started in 2008 with an idea for an estate sale marketplace. After seven years of substantial growth, they came to Table XI to build a new mobile app where users could browse and bid on unique items. In three months we concepted and launched an iOS app — and saw over 8,000 downloads in its first month.

See the case study
e-commerce app

“Their team felt like a natural extension of ours and clearly had the best interests of our users at heart.”

Bobby Uhlenbrock,​​​​​​​ CTO at Everything But The House


Equipping Keiser's sales team with mobile tools

Keiser makes state-of-the-art fitness equipment used by professional athletes worldwide. To reach new audiences, the team needed modern digital marketing platforms. Together, we created a responsive website with a robust CMS and an iPad sales tool to educate potential buyers.

See the case study

“A lot of the questions Table XI asked were questions Keiser had not yet asked themselves.”

Brennon Bynum, Director of Marketing at Keiser

Launching Maria Pinto into the world of ecommerce

When fashion designer Maria Pinto — yup, the Michelle Obama favorite — wanted to relaunch her brand, she came to Table XI for advice. We helped her build a successful ecommerce strategy and platform for her new M2057 line. Today Maria’s business is thriving, with website sales alone growing more than 50 percent last year.


“Their work goes beyond just building a website—our strategy sessions crystallized how the business would run and who our core customers are.”

Maria Pinto, Creative Director and Founder of M2057 by Maria Pinto


We know ecommerce, we've even written a book about it

We're consistently impressed with the way our own Noel Rappin solves problems. His ideas on testing and payments are pushing the industry forward, and fortunately, he's generous with his knowledge, publishing multiple books, hosting workshops and speaking wherever Rails conferences take him.

Businesses in every industry trust Table XI for custom ecommerce software development.


Have a project in mind but not sure where to get started?

Table XI

625 W Adams St
19th floor
Chicago, IL 60661


Give your team new problem-solving techniques with our innovating workshops and check out our event series.

GoodFirms Badge