Old Town Oil logo and bottles.We rolled out a slew of new websites in early November, which we'll tell you all about in the coming days. Next up: the relaunch of Old Town Oil.

Within the rustic, artisan shop of Old Town Oil, customers are encouraged to sample oils and vinegars from around the world. While on this tasting tour, shoppers learn about flavors, pairings, and relevant recipes from the store's friendly and knowledgeable staff. In an effort to improve brand awareness and sales, Old Town Oil approached us looking for better ways to present their oils and vinegars online and evoke the experience of sampling these products in the store.

We worked with Old Town Oil to express and translate this in-store experience to the web, using extensive, specially shot photography, evocative tasting notes, and descriptions that educate customers and differentiate products.

Since online shoppers can't taste flavor combinations in the store, Old Town Oil offers two- and four-bottle curated gift boxes that take the guesswork out of purchasing. Now a customer can easily see and buy popular oil and vinegar combinations or a sampling of the best extra virgin olive oils. Businesses can also work with Old Town Oil to create customized labels and bottles for corporate gifts.

"It's been great working with Table XI and the new site looks awesome," says Old Town Oil's Matt Dine. "It's simple and sleek, and now customers can order our products online." With gift-giving season right around the corner, that's great news for Old Town Oil and its patrons alike.

Want to start visualizing your project risks?  Download our free Software Risk Management template