All Posts in Video

November 14, 2013 - No Comments!

Company Culture in 6 Seconds: 3 Tips for Making a Great Vine

vineWhat makes a good Vine video? I've found it's helpful to think backward. If a friend visited the office, what would I be certain to point out? Is there anything particularly ridiculous or hilarious that I couldn't describe to a stranger? Or finally, is there something I really want to see happen that I can set up under the auspices of, "Hey, can you help me shoot a Vine?"

As a format, Vine is best-suited for capturing small, microcosmic moments (like, say, when it snowed for the first time this year and minutes later an office-wide Nerf battle erupted—Vine gold).

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March 15, 2013 - No Comments!

10 Things I hate About Your Conference Talk

xitoeyeYou've been granted a stage, you've assembled your slides, but are you ready? Public speaking isn't easy, but it doesn't have to be that hard.

In his video "10 Things I Hate About Your Conference Talk," Senior Developer and Agile Coach Noel Rappin delivers the straight talk on how to grab (and hold) your audience's attention. He offers tips and suggestions that are useful for both developers and nontechnical presenters.

You can see Noel put his own skills to the test this spring. He'll be presenting at RailsConf in Portland, Oregon, April 29-May 2.

 "XI to Eye" is a recurring video series produced by Table XI offering the straight talk on everything from development to business strategy. You can find more Table XI videos on our YouTube channel here.

July 16, 2012 - No Comments!

Keep It Spicy with the Spice Boss

Attention chefs: Check out the Spice Boss, a new web video series from our friends at The Spice House. In these irreverent but informative (and SEO-friendly) videos, charismatic co-owner Tom Erd gives a behind-the-scenes look at the popular gourmet spice shop, dishing on his favorite recipes and spice rack must-haves.

We helped The Spice House create this series along with the talented folks at Fresh Giants. The first video, “Grilling with the Spice Boss,” has 2,300 views and counting, and revenue from another featured product, the Back of the Yards blend, has increased 82% over the same time period last year. The Spice House is receiving referral traffic from YouTube for the first time ever, more fans are engaging with the store’s Facebook page and mentioning the branded #keepitspicy hashtag, and Vienna Beef’s official Twitter account shared the Spice Boss’s grilling recipe (which didn’t even use Vienna Beef!).

Videos could be an opportunity for you, too. Creative content and social media can boost brand awareness and drive traffic, so get in touch with us if you’d like to talk strategy and search engine optimization. In the meantime, give Spice Boss a look and enjoy your sizzling summer recipes.

October 19, 2011 - No Comments!

Why Video Is Worth It

Video is a powerful marketing tool, but it's often underutilized. Videos can be entertaining, informative, and educational, and when done properly, provide marketing value in three primary areas:

  1. Establishing Trust: Well-produced videos provide an engaging way to bring your company culture to life, demonstrate a product, or establish credibility. Businesses from corporations to nonprofits can benefit from customer testimonials, which are powerful ways to build trust with your audience.
  2. Search & Discovery: That's right—video can improve your search rankings. YouTube is the world’s largest video search engine, second only to Google in terms of volume. Additionally, since videos can be shared through social channels, they give you an opportunity to drive traffic virally. If you're hosting your videos on YouTube, be sure you have a catchy title, tags, and descriptions full of keywords (YouTube even has a handy keyword tool to help you out). By properly optimizing your video for SEO, your content is 53 times more likely to land on the front page of a Google search (Forrester, January 2010).
  3. Conversion: Whether you’re a nonprofit or an online retailer, adding videos to your site gives you the opportunity to engage and activate your audience and influence consumer behavior. Retail site visitors who view videos stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Comscore, August 2010).

Check out more promising statistics for video marketing at Invodo. Then try on your director's cap and roll camera!

We're working with several of our clients to develop and implement video strategies. If you're interested in exploring the possibilities of video, drop us a line at