Before we build, we work with our partner to define and test a product idea. It’s how we make sure we’re building the right thing. We already know we can build the thing right — we need to know if people will benefit from it when we do.
Often, our partner has an idea of what to build — the team knows the business and the market opportunities. It’s our job to put pressure on that idea, performing user research and getting the idea to a testable point.