December 20, 2013No Comments

User Experience: Don’t Ignore These 3 Rules

UX Design RulesTable XI was delighted to host user experience designer / big thinker / awesome person Carolyn Chandler for an engaging Lunch 'n Learn last week. Carolyn Chandler is a design instructor at the Starter League and the American Design and Master-Craft Initiative. She’s also written A Project Guide to UX (with Russ Unger) and Adventures in Experience Design (with Anna Van Slee).

The lunch was a reunion of sorts since Carolyn has history with Table XI’s design group: front-end designer Matt Reich and I have both taken her Starter League class (it was through that class that I met Mike Gibson, head of the Love Has No Logic design group and now senior designer at Table XI).

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November 21, 2013No Comments

User Experience and the CTA: Fixing Everything in 3 Steps

“The impetuous creature--a pirate--started forward, sprang away; she had to hold the rail to steady herself, for a pirate it was, reckless, unscrupulous, bearing down ruthlessly, circumventing dangerously, boldly snatching a passenger, or ignoring a passenger, squeezing eel-like and arrogant in between, and then rushing insolently all sails spread up Whitehall.”

Virginia Woolf, Mrs. Dalloway

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