Table XI Blog

UX

September 20, 2019No Comments

When you test a product idea, the methods you use matter

Before we build, we work with our partner to define and test a product idea. It’s how we make sure we’re building the right thing. We already know we can build the thing right — we need to know if people will benefit from it when we do. 

Often, our partner has an idea of what to build — the team knows the business and the market opportunities. It’s our job to put pressure on that idea, performing user research and getting the idea to a testable point. 

Read more

November 21, 2013No Comments

User Experience and the CTA: Fixing Everything in 3 Steps

“The impetuous creature--a pirate--started forward, sprang away; she had to hold the rail to steady herself, for a pirate it was, reckless, unscrupulous, bearing down ruthlessly, circumventing dangerously, boldly snatching a passenger, or ignoring a passenger, squeezing eel-like and arrogant in between, and then rushing insolently all sails spread up Whitehall.”

Virginia Woolf, Mrs. Dalloway

Read more

Table XI

328 S. Jefferson St.
Suite 670
Chicago, IL 60661
312.450.6320

Workshops

Give your team new problem-solving techniques with our innovating workshops and check out our event series.

GoodFirms Badge