It’s easy to forget that mobile devices as we now know them have barely existed for a decade, considering how ubiquitous they are.
According to Pew Research, 81% of US adults own smartphones—including 96% of 18-29-year-olds and 96% of 30-49-year-olds. In 2018 the number of “smartphone-dependent” US adults reached 20%—that is to say, adults who relied on smartphones as their primary source of internet connectivity. According to Tech Times, 3.5 billion smartphones are in circulation globally.
The importance of mobile apps has marched hand-in-hand with the importance of the devices themselves. Tech Times notes that of the 2.7 hours per day consumers spend on smartphones, 86% of that time is spent on apps.