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August 7, 2012No Comments

Tech Tip: Pagemodo

Pagemodo logo.Need a cool, custom Facebook tab that integrates your Twitter feed, displays your YouTube videos, and offers other advanced design options to target your audience? Check out Pagemodo, a plug-in that lets users make professional looking Facebook business pages.

Pagemodo’s Pagebuilder gives you a collection of pretty, customizable templates; features including slideshows, videos, contact forms, and maps; and an array of social media tools to help engage customers. Look for the “Who We Are” section on our own Facebook page for an example (and like us on Facebook if you haven’t yet!).

A free model with a limited template library and Pagemodo-branded footer is available, but we think it’s worth the money to get their ad-free version. Plans start at $6.25/month.

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September 19, 2011No Comments

I’m on Facebook…Now What?

Facebook displayed on a monitor next to a giant calendar with the number 5 on itFacebook is now home to more than 750 million active users, and each month those users share more than 30 billion pieces of content, including web links, news stories, blog posts, notes, and photo albums. But while most brands understand the value in establishing a presence on Facebook, the question we hear more and more is, “I know I need to be there, but now that I am, what do I say?”

In honor of Social Media Week, which starts today, here are five guiding principles for developing a Facebook editorial calendar aimed at building your fan base and increasing engagement:

  1. Invite your fans to participate in something bigger than themselves. Provide your fans with insider access and help them feel like they’re a part of something special. Ask their opinions, poll them, and use their responses to inform a business decision. For example, if you’re a retail company, ask for help naming a new product. If you’re a nonprofit, use Facebook to mobilize fundraising.
  2. Provide exclusive content that fans can't find on your site. Strengthen your personal connection to your fans by giving them “behind the scenes” photos, videos, or updates that aren’t available elsewhere.
  3. Feature your community and fans. Give members bragging rights. Do your fans or followers write about you? Syndicate one of their articles and thank them publicly. If you’re a retailer, choose a "customer of the week," or invite fans to take pictures with your products and add them to a community photo gallery.
  4. Shill sparingly, but give Facebook fans the inside scoop on new shipments, contests, or coupons. Your fans should be the first to know about new arrivals and deals. Provide photos when possible, and always include the related direct link to your site.
  5. Offer relevant and seasonal news updates. Set up a Google Reader so you can keep track of related industry or local news, then use Facebook to talk about it. If your company hosts a function, participates in a speaking event, or is covered in the news, be sure to post links and photos.

Just remember—once your brand is on Facebook, commit to it. Post frequently so fans know what they can expect, and establish a consistent tone and point of view that closely align with your brand identity.

Want to learn more? We’d like to invite you to get social with us. Table XI will be hosting a free “Social Media Best Practices” lunch-and-learn next month, where we’ll discuss best practices, moderation, and measurement of social media. If you’re interested in joining us at the Table, please Contact us, so we can send you details.

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October 5, 2010No Comments

A Few Thoughts on The Social Network

Young Mark Zuckerberg working on his computer and showing the middle finger to the camera.It's a very good movie. I don't know that it's "The Godfather of our generation", but it's very good. Here are some miscellaneous thoughts and links I've come across since my viewing on Friday.

  • The Social Network holds a 97% favorable rating from the critics on Rotten Tomatoes. Chicago's Roger Ebert gave it four stars.
  • I kept marveling at how deep the Hollywood talent pool must be to find a pair of twins with some serious acting chops and the god-like physique necessary to play the "Winklevii". I was pretty surprised to find that twins were played by a single actor, Armie Hammer (not to be confused with the guy that makes baking soda).
  • Justin Timberlake may be the most entertaining part of the movie in his role as "the founder of Napster", but I couldn't figure out why they referred to Napster founder Shawn Fanning as "Shawn Parker".  Little did I know that Napster, like Apple, has two co-founders with the same first name. If you're like me and haven't heard of him, here's a great Vanity Fair piece on Shawn Parker, the man with an uncanny ability to show up early at a couple of the most important dot-coms to date.
  • As expected, there are many discrepancies between The Social Network and real life, but they seem to be far less egregious than the nerdy asian male in Ben Mezrich's previous novel, Bringing Down the House, being played by an attractive white woman in its movie adaptation, 21.
  • Facemash.com, the site that started is all, is up for sale. You can buy it now for $35,000.
  • On the day The Social Network opened, Zuckerburg was in Chicago talking to Oprah about his $100 Million donation to the Newark public school system. He was adamant that the timing of his appearance was merely coincidental and had nothing to do with counteracting the movie's less-than-flattering portrayal.

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September 23, 20101 Comment

Is the Facebook movie The Godfather of this generation?

As of this morning, The Social Network (the Facebook movie) has a 100% favorable rating on Rotten Tomatoes, with an average rating of 9.8/10. More shocking however, is the fervency of its praise:

If Coppola were into computers, this would be The Godfather. Should I have gone with Scorsese and Goodfellas? I think it’s the cooler reference but The Godfather is more legendary and Social Network deserves the comparison.

...half the time I sat there marveling at the similarities of the story, themes and structure to “Citizen Kane."

...as socially significant to this generation as films like Network, All The President's Men and The Graduate were in their own time. -Box Office Magazine

All the building blocks for a great movie seem to be in place: A screenplay by Aaron Sorkin (writer of The West Wing, a TXI favorite) based on a book by Ben Mezrich (Bringing Down the House's) and directed by David Fincher (Fight Club, Se7en). Also, Justin Timberlake.

I haven't understood the incredulous criticism that someone would make a movie that's "just about Facebook". Facebook was created in a dorm room by a 20 year-old kid, in just seven years has grown to be the most heavily trafficked site on the internet with more users than there are citizens of the United States, and has a history rife with accusations of the theft of intellectual property now worth billions of dollars.

Despite whatever personal opinions you may have on the utility of Facebook, you cannot deny that there is a story here to be told.

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