Many businesses are finding value in writing blogs these days, and rightly so—it's certainly something we recommend to our clients. A blog is a way to keep your customers and stakeholders aware of new products, promotions, and industry-related news. It also serves as a PR tool to address your audience quickly in case of a crisis, and provides an additional platform to syndicate your company’s press.
So, for many, the question is not, Should I blog? but rather, What do I write about?
Search Engine Optimization (SEO)
One of your blog’s most valuable (and commonly overlooked) functions is its ability to impact SEO, since it gives your site a venue for fresh, keyword-rich content. Whereas homepages or product pages can be difficult to update with detailed copy, a blog allows you to tell a longer narrative that can positively impact your ability to rank for key terms.
We recently conducted a workshop for guests from Chicago's Neighborhood Parents Network that was dedicated to the importance of blogging for SEO. Here are some of the free tools we recommended that can help you get the most SEO lift from your blog: