We all know that social media, when used properly, can help your business and your brand. But by the time you've established strategies and content for Facebook, Twitter, Linked In, Foursquare, and whatever other outlets you're using, the week's over, your head's about to explode, and you haven't gotten around to doing the, y'know, business that your business does.
That's where Hootsuite comes in. This web-based social media client lets you manage all of your accounts in one place, eliminating the tedious and time-consuming need to sign in and out of different accounts and juggle various windows and tabs. You can also grant multiple users access to a single account, making it a great tool for marketing teams.
The scheduling feature allows you to set up your tweets ahead of time and program when you want them to post so you can write all your tweets on Monday and Hootsuite will automatically post them throughout the week. Hootsuite tracks statistics, so you can easily see the traffic and mentions you're getting. The iPhone app integrates nicely, too, so you have access to all your accounts on the road.
For better or worse, social media is not going away. If you can adopt it and make it work for you, it can actually be quite fun, entertaining, and educational; programs like Hootsuite are the spoonfuls of sugar that help the medicine go down.