Web banner for Maria Pinto’s site M2057 featuring a model wearing a blue dress.

“It’s certainly no coincidence Maria Pinto’s clothing and accessories make us feel amazing and empowered; it’s by design.”

— Kristina Moore, Forbes Magazine

This week we launched the brand new M2057.com, the e-commerce site for fashion designer Maria Pinto’s new collection, M2057 by Maria Pinto, and the follow-up to her groundbreaking Kickstarter project. The successful campaign, which raised more than $270,000 this past fall, proved there was a market for Maria’s designs, so she decided to build an e-commerce site to make them more widely available.

This was a fun and interesting project for us, both since we were excited to continue working with Maria, and because it was our first time using the e-commerce platform, Shopify.

Building an e-commerce site from scratch is a long and expensive process, so for retailers who want to get their stores up quickly and affordably, Shopify presents a good option. The platform offers online retailers a cost-effective, off-the-shelf solution which includes hosting, customizable templates, and software to manage backend processes like order fulfilment and shipping.


We examined different e-commerce possibilities for M2057.com, and Shopify fit the bill. Maria wanted to hit the ground running after her Kickstarter success, so we were looking for an off-the-shelf solution that allowed for customization and scalability. With Shopify, we were able to design and launch the site in a little under two months.

Here are some other advantages we found using Shopify:

  • Built-in Templates: The store templates offered a lot of functionality and features that Maria was looking for, like “Quick Shop” and product filtering.
  • Customization: It was relatively easy to adapt the design to the M2057 brand look, and add desired features that weren’t included in the template.
  • Design: We found a number of attractive design templates that looked clean, professional, and fit well with the M2057 aesthetic.
  • Retail Infrastructure: The platform integrated well with Maria’s fulfillment centers, shipping companies like UPS, and payment options like Stripe, facilitating the process after a customer places an order.
  • Scalability: Maria and her team can add products to the site and make changes without needing any coding experience.
  • Blog: The design template included a built-in blog, so Maria can manage all her content from one place.
  • Customer Service: Shopify has a 24-hour chat service and helpful support documentation. When we had questions or needed troubleshooting, they were very responsive.

Shopify works on a monthly subscription. Additionally, you can choose one of their free templates for your store or, for more options and functionality, purchase a template for a one-time fee.

On M2057.com, which was just featured in Forbes Magazine, customers can now pre-order from the collection for March delivery. Maria already has her eyes on what’s next.

Web banner for Maria Pinto’s site M2057 featuring two models.

“I’m designing the fall collection as we speak, with new fabrics and colors, and we’ll continue to add fresh designs to the site,” Maria said. “I love working with my team at Table XI, and I was so impressed by how quickly they got the site up and running. They really understood what I needed for the new e-commerce site and how I wanted it to work and look.”

Poke around the new site and let us know what you think—or pre-order a dress!

Are you trying to launch an e-commerce site and need a little guidance? Get in touch with us.

Photo credit: Jeff Delacruz

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