Last week we presented at the Chicagoland Chamber of Commerce's Tech Wednesday seminar. The goal of the seminar was to arm members with basic concepts and a vocabulary to help them select a web vendor and successfully navigate the creation of a new website.

The original title was Ensuring Successful Web Projects, but that was too dry.  So we went with How To Not Get Screwed instead.

As promised, here are links to some of the sites and products we talked about:

  • Sortfolio - 37 Signals' web developer directory.  Find vendors by city and budget.
  • Google Anayltics - The de facto standard for measuring traffic to your website.
  • KISSMetrics - Web Analytics that "Keep it simple, stupid."  For people who don't want all the extra noise that comes with Google Analytics.
  • Inbound Marketing by Dharmesh Shah - a quick, informative read on how to use blogs, search engines and social media to bring your clients to you.
  • Inbound Marketing University - Shah's site with dozens of hours of free online training.
  • Dreamhost - Use this instead of GoDaddy for hosting.
  • WordPress - A great content management system.  If you use Dreamhost, you can get Word Press setup in about two minutes.
  • Kodak Zi8 - It's like the Flip, but has an external mic jack.  Great for quickly creating hi-def video content.
  • Gary Vaynerchuck - One of the most audible voices on building online brands.  He also wrote a New York Time's best seller called Crush It.
How our strategy inception found a future for The Wabash Lights