For years the term "Big Data" has buzzed on the lips of CEOs and executives and bounced off board room walls. Companies understand the opportunity their data represents to customize products and services to their customers, streamline operational efficiency, and unearth market insights that provide a competitive advantage. But knowing how best to apply data is one thing—telling a story through data in a way that illuminates is an art unto itself.
CNN Money recently published an insightful piece on this subject. Author Olof Schybergson says, "It's about turning information into meaningful insights people can use, giving data a human shape and a connection with the messy real world that we live in... Designers have it ingrained to focus on simplicity and bring a singular focus to delighting the end user—regardless of whether they are a business user or consumer. Designers know how to take complex or disparate information and make it tangible, understandable, and importantly, more human."
We'll be tackling this with the experts for our May Table Talks: Data by Design. Joining us for lunch on Thursday, May 23 will be Datascope Analytics partner Aaron Wolf, designer Sharlene King, DataMade founder Derek Eder, Chicago Data Visualization Meetup organizer Josh Doyle, and Table XI COO Mark Rickmeier, each of whom will treat us to a PechaKucha-style presentation on the topic.
Follow along at #tabletalks, and make sure to check out past Table Talks at Table XI's PechaKucha channel.
If you're interested in joining Table Talks as a guest just request an invitation through our website here.