Healthcare tech solutions often don’t need to reach the most users to make a meaningful impact. They just need to make lives better. Smaller audiences don’t necessarily mean smaller profits for those that invest in healthcare technology — it just means the rules for navigating it can be different than the usual startup playbook.
Healthcare tech solutions tend to take longer to come to fruition than other industries, for example. It can be a tricky channel to navigate digital upgrades due to the red tape and regulations in the medical world. Still, most healthcare companies are working toward digital solutions to streamline the varied pain points their customers have.