Table XI Blog

Product Strategy

Client work & TXI’s commitment to justice

While much of TXI’s work toward improving our diversity, equity, inclusion and belonging (DEIB) has to date focused on internal practices, we’ve also been privileged to work with clients whose missions align with ours.

These projects let us not only support work we believe in deeply but also expand our knowledge and understanding that we can apply in all our client work to help ensure that every project we take on helps to improve equity, access, inclusion and belonging. In this piece, we highlight work with three mission-driven clients and how it has informed and expanded our DEIB efforts.

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COVID-19 chased us to our screens — now telemedicine may rescue healthcare

This article was written by Larry Schor, with support from Table XI. 

Advances in medical science over the last century have more than doubled the average life span. Yet our experience as patients is almost indistinguishable from the days of rotary dial phones.

Show me another industry that unselfconsciously stacks its customers into a public waiting room; then makes them wait some more, now half-dressed in an exam room, still with no idea when they’ll be seen. That patient experience looks ripe for disruption, yet it took a pandemic to force widespread change.

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5G in healthcare: Telemedicine in a fully connected world

COVID-19 showed patients the possibilities of telemedicine — 5G in healthcare will make them reality.

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The ideation process helps your team find the most compelling solution

Getting to the ideation process in the double diamond method of design thinking starts to dial up the excitement. By this step, you have had a whole team of different subject matter experts soaking in the details of the user. You all have a clear picture of who you are building for and what problems they are facing. 

Now you get to invent things. 

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Good software design starts with a clear problem statement

Getting a development team in the user’s headspace is half the battle toward good software design. In the double diamond method, we discussed the value of finding out what problem a user is facing before trying to build something. A product without a clear pain point to alleviate will have  trouble finding an audience. 

Defining a problem statement puts you on the path to building something people will use. As your team continues on the next convergent and divergent paths of the double diamond, you will use this problem statement as the guidepost for your users’ point of view. One of the best ways to help define the problem statement is by building an empathy map.  

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To build the right thing, use design thinking and diamonds

Too often, innovators try to build the right thing using this process:

Have an idea → Build it → See if people like it

That’s all great for romanticizing lightning bolts of inspiration, but if you don’t test whether you’re building the right thing until the product exists, it’s kind of too late to get all that time and money back.

While innumerable designers and firms try to build the next revolutionary solution, you can get a leg up by asking a simple question: Is this the right thing to build?

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Healthcare innovation: Necessary for patients and hospitals

Healthcare innovation isn’t part of the DNA of the traditional American medical system. This is a good thing.  We want this industry to be risk averse — when your job is to heal, taking a risk might kill.  

The problem starts when business of healthcare is also risk averse. Hospital systems, administrators, and even doctors continue to reinforce outdated ways of operating and haven’t kept up with more modern and relevant approaches to the patients. 

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To get positive software ROI, you must define success first

Getting positive software ROI can be make-or-break for companies who want to grow.  

Every organization, no matter what it provides to customers, will at some point need to invest in technology. Whatever that investment looks like — build vs. buy, mobile vs. web, etc. — the money will have to be earned back. Ostensibly, that’s done by successfully building a valuable product. But what does that look like? 

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When you test a product idea, the methods you use matter

Before we build, we work with our partner to define and test a product idea. It’s how we make sure we’re building the right thing. We already know we can build the thing right — we need to know if people will benefit from it when we do. 

Often, our partner has an idea of what to build — the team knows the business and the market opportunities. It’s our job to put pressure on that idea, performing user research and getting the idea to a testable point. 

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In healthcare, tech solutions follow their own rules

Healthcare tech solutions often don’t need to reach the most users to make a meaningful impact. They just need to make lives better. Smaller audiences don’t necessarily mean smaller profits for those that invest in healthcare technology — it just means the rules for navigating it can be different than the usual startup playbook. 

Healthcare tech solutions tend to take longer to come to fruition than other industries, for example. It can be a tricky channel to navigate digital upgrades due to the red tape and regulations in the medical world. Still, most healthcare companies are working toward digital solutions to streamline the varied pain points their customers have. 

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