Is the time and effort invested in defining design principles worth it—especially when it might feel like self-indulgent make-work? Can a relatively new but growing design team find a shared purpose and principles that work for every team member? Do design principles even make sense for a consultancy whose product design work changes client to client?
We weren't certain of the answers to these quandaries when we started, but defining TXI's design principles helped unify and crystallize who we want to be as designers and teammates. This outcome feels like a resounding 'yes' to us.