May 2, 2019No Comments

How dot voting can democratize your next big idea

In an ideal world the best ideas would always rise to the top. Anyone who’s done group decision-making knows this is isn’t always the case. Often an idea that comes from a high-level executive will carry much more weight than an idea from someone with less power. Take the status of the idea owner out of the equation, however, and hopefully the ideas can speak for themselves. That is the goal of dot voting.

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March 28, 2018No Comments

Why do user research? To build products people love

Too many companies realize why they should do user research too late, when they’ve already missed out on opportunities to make product development more effective, deliver high-impact launches and capture market share.

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January 25, 20181 Comment

How to conduct user research in a one-week sprint

We know what user research is and why it has value. The next step is learning how to conduct user research in cost-effective way that still delivers maximum impact. A sprint is a user research methodology that allows you to gain insights on a target audience in just one week. The user research process works in any industry and for companies of any size, and it’s repeatable — if you need more insight or help understanding another group, the same process can be used each time.

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October 7, 2016No Comments

5 tips for conducting user interviews to build better products

On any project, the UX team is trying to answer two big questions: What should we build, and did we build it right?

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July 14, 20161 Comment

What the GV Design Sprint taught me about the value of UX

For the client, the goal of working with a tech consultancy is simple — get as much value to the business as possible for your money. That’s how it should work. That’s how we want it to work. Clients are supposed to push back on us, ask questions about what we’re doing and help us align our work with their goals. Even if that means asking “What is this, can we cut it?”

As a project manager, it’s my job to help clients understand the value of what we’re doing. But when clients would ask about UX design, I didn’t feel like I had a good answer. I know that the value is there, but I could not voice it to my clients as well as I can for development.

I wanted to be able to better inform my clients and better advocate for my coworkers, so I added getting a better understanding of UX design to my professional development goals. I didn’t have joining a GV Design Sprint in mind, but when a new client hired us to work on a new product idea, joining the UX design team for two weeks on two GV Design Sprints seemed like the perfect way to get a crash course in design. Table XI covered the cost of me joining the sprint as an investment in my growth, so my participation was free to the client, and I was able to contribute while continuing to manage my other projects.

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July 7, 2016No Comments

How a Google design sprint creates a testable prototype in a week

If you want to know the full power of a Google product design sprint, consider this: In one week we’re able to identify a new product or feature, build a prototype, and test it on real users. That’s impressive enough, but what’s truly remarkable is that design sprints let us do all this alongside our clients — and without tears or late nights. If anything, it makes us a stronger, better team.

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July 29, 2014No Comments

The UX of Movie Night

txi-movie-night

Movie nights are a time-honored tradition at Table XI. Iterating over summers we’ve learned a lot about what it takes to put on a great show. What exactly does it take? Let me tell you using a few UX principles.

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July 1, 20141 Comment

The UX of Scandinavia

scandinavia

Or, how a vacation taught my family what I do at work.

Do your grandparents squint when you refer to usability testing? Is your roommate nonplussed when you name drop the great Don Norman?  Are you passionate about what you do but have trouble explaining it? If so, you and I might share a similar user issue.

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February 3, 2014No Comments

Weather: A User Experience

Chicago’s talking about the weather more than usual, don't you think?

No longer just a small talk cliché, getting accurate information about The Weather has become a matter of survival. The polar vortex is waiting for us and we need to know how bad it is out there.

Looking for answers, I typed “weather” into Google. Weather.com was the first result. I naively assumed I’d come to the right place.

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January 9, 2014No Comments

Shopify Helps Us Launch Maria Pinto’s New E-commerce Site, M2057.com

The M2057 by Maria Pinto Shop

“It’s certainly no coincidence Maria Pinto’s clothing and accessories make us feel amazing and empowered; it’s by design.”

— Kristina Moore, Forbes Magazine

This week we launched the brand new M2057.com, the e-commerce site for fashion designer Maria Pinto’s new collection, M2057 by Maria Pinto, and the follow-up to her groundbreaking Kickstarter project. The successful campaign, which raised more than $270,000 this past fall, proved there was a market for Maria’s designs, so she decided to build an e-commerce site to make them more widely available.

This was a fun and interesting project for us, both since we were excited to continue working with Maria, and because it was our first time using the e-commerce platform, Shopify.

Building an e-commerce site from scratch is a long and expensive process, so for retailers who want to get their stores up quickly and affordably, Shopify presents a good option. The platform offers online retailers a cost-effective, off-the-shelf solution which includes hosting, customizable templates, and software to manage backend processes like order fulfilment and shipping.

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