Navigating through a website with just a keyboard is challenging. Instead of using a mouse to hover and focus, point and click, you can only tab over the interactive elements to advance you to the next section. Approximately 20 million people in the USA have difficulty lifting or grasping, significantly impacting their ability to use a mouse. Without the ease of tab navigation, disabled people are more likely to leave a page in search of digital accessibility.
Today, accessibility in the physical world is regulated by the ADA. People with disabilities have dedicated parking spaces, ramps, and even wide entryways so they may patron their favorite businesses. Screen reader and keyboard access along with caption and transcripts have enabled better access to digital experiences. However, the pandemic has made the need for digital accessibility experiences to be greater. From mobile apps to websites, many organizations are beginning to learn why it is so important to factor in human-centered design when building or optimizing their existing digital product or website.