You know that innovative products keep you two steps ahead of the competition. But in a sea of possible ideas, which one is best for your bottom line?
The answer lies with your users. When you actively listen to them, you can identify their needs, clarify their pain points, and chart a path to address both.
When it comes to product innovation, active listening means more than just nodding along to what your users say. To show them you care about solving their problems, you need to gather user feedback at every step of the product design process. This way, you can develop impactful, innovative products.
Here, let’s look at how active listening helps you identify problems, design with empathy, and find the right solution.