Attention chefs: Check out the Spice Boss, a new web video series from our friends at The Spice House. In these irreverent but informative (and SEO-friendly) videos, charismatic co-owner Tom Erd gives a behind-the-scenes look at the popular gourmet spice shop, dishing on his favorite recipes and spice rack must-haves.
We helped The Spice House create this series along with the talented folks at Fresh Giants. The first video, “Grilling with the Spice Boss,” has 2,300 views and counting, and revenue from another featured product, the Back of the Yards blend, has increased 82% over the same time period last year. The Spice House is receiving referral traffic from YouTube for the first time ever, more fans are engaging with the store’s Facebook page and mentioning the branded #keepitspicy hashtag, and Vienna Beef’s official Twitter account shared the Spice Boss’s grilling recipe (which didn’t even use Vienna Beef!).
Videos could be an opportunity for you, too. Creative content and social media can boost brand awareness and drive traffic, so get in touch with us if you’d like to talk strategy and search engine optimization. In the meantime, give Spice Boss a look and enjoy your sizzling summer recipes.