September 4, 2013 - No Comments!

Fashion Meets Tech: Maria Pinto Partners with Table XI

Labor Day Weekend marks the end of summer. For some of us, it signals the time to put away the summer clothes and dig out the sweaters. But for the team at Table XI, this Labor Day marked a different kind of fashion milestone. Over the weekend we helped Chicago-based designer Maria Pinto launch her newest collection, M2057 by Maria Pinto, offered exclusively for pre-order on Kickstarter. Maria is one of the first internationally known designers to launch a collection on the crowdfunding platform.

For anyone who follows Chicago fashion, Maria Pinto is a familiar name. With more than 20 years in the fashion industry, she’s dressed some of the world’s most stylish and influential women, including Michelle Obama, Oprah Winfrey, and Brooke Shields. Her return to the fashion world has already started a buzz: This weekend the story was covered by The New York Times and Huffington Post.

It’s been an amazing opportunity to partner with Maria on such a pioneering campaign. We’ve had the chance to be involved from the initial brainstorming and strategy, through the video shoot (take a closer look and you’ll even spot our own Kat Achenbach!), to the launch.

M2057 on Kickstarter is a disruption of the fashion industry. It represents an innovative way to connect with customers, develop product in small iterations, and improve manufacturing efficiencies. The collection is something entirely new to the market, and is the result of years of customer feedback from women who couldn’t find high quality and high value in the same pieces.

Dress Jesse front

Anyone who talks to Maria can feel her excitement. “M2057 merges form and function with an urban flair, and includes seven dresses, two jackets and four accessories. The collection is designed to complement a wide range of body types and sizes. Each piece is made from high-quality Italian fabric that is machine washable and travel-friendly, and can be styled a number of ways,” Maria says.

M2057 Kickstarter backers will have the chance to pre-order garments from the line at levels ranging from $75-$250. At higher levels, backers can spend a day with Ms. Pinto in her studio, or host a party with her for 50 friends at Chicago’s Sepia (a restaurant, coincidentally, that sits right below the old Table XI office, and one of our longtime favorites). All Kickstarter backers will receive a signed thank you note from Maria, be listed as special contributors to the M2057 collection, and be granted special access to online previews of future collections.

We look forward to what’s next.  Follow along with the campaign’s progress at M2057.com, and please share the campaign with your friends, family, and coworkers. We think they’ll like it.

Follow Maria on Twitter at @mariapinto and and like her on Facebook: MariaPinto.

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Published by: Kate Garmey in Business
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