January 20, 2020No Comments

How to write user research questions that get the most value

Writing the right kind of user research questions is the most important part of a user interview. The interview process is one of the first steps in your team’s design plan that yields valuable insights from the people you want to build something for. Getting out of their way and letting them talk is paramount. 

The thing to keep in mind when writing the questions for a user interview is to give the interviewee as much space to state their genuine opinion as possible. Many people will be susceptible to questions that guide them toward one answer or another. To truly understand the pain points and motivation for a user — and then building a great product from that information — you have to let them feel like any answer is the right one. 

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January 20, 2020No Comments

User research methods: how to gain unfiltered insights and attitudes

User research methods can give your organization insight into what users need most. If your business doesn’t have a department devoted to user research (most don’t) you may not know what your ideal users are looking for in a specific product or service. This gap in what they want and what exists is where opportunity lives. User research gives you a map for how to get there.

As laid out in our discussion of design thinking, user research is the point in the process where you survey the users about their own experiences by acquiring divergent data about their actions and thoughts. The broad range will give you many ideas you probably aren’t thinking of or solutions you never thought to solve for. The user is king and you must use their insights as a beacon during the process. 

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January 20, 2020No Comments

To build the right thing, use design thinking and diamonds

Too often, innovators try to build the right thing using this process:

Have an idea → Build it → See if people like it

That’s all great for romanticizing lightning bolts of inspiration, but if you don’t test whether you’re building the right thing until the product exists, it’s kind of too late to get all that time and money back.

While innumerable designers and firms try to build the next revolutionary solution, you can get a leg up by asking a simple question: Is this the right thing to build?

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January 14, 2020No Comments

A decade of thoughtful growth and awkward photos at Table XI

The upside about being an early blogging adopter is that we have a thorough record of the last 10 years at Table XI. The downside is that we have a thorough record of all of our opinions from the last 10 years. But for every baby-faced photo and review of a long-dead app, we also have a record of why we’ve grown the way we have over the past decade. 

As different as we may have looked 10 years ago, we still try to act pretty much the same — with compassion and curiosity and constant desire to learn new things and get better.

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December 19, 2019No Comments

Healthcare innovation: Necessary for patients and hospitals

Healthcare innovation isn’t part of the DNA of the traditional American medical system. This is a good thing.  We want this industry to be risk averse — when your job is to heal, taking a risk might kill.  

The problem starts when business of healthcare is also risk averse. Hospital systems, administrators, and even doctors continue to reinforce outdated ways of operating and haven’t kept up with more modern and relevant approaches to the patients. 

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October 7, 2019No Comments

How to launch an app in Google Play and the Apple App Store

When you’re thinking about how to launch an app, it can feel a little like a celebration. You’ve built this great thing, and now you get to show it off to users.

Treat your app launch like an afterthought, though, and you might not get any of those users at all.

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September 20, 2019No Comments

To get positive software ROI, you must define success first

Getting positive software ROI can be make-or-break for companies who want to grow.  

Every organization, no matter what it provides to customers, will at some point need to invest in technology. Whatever that investment looks like — build vs. buy, mobile vs. web, etc. — the money will have to be earned back. Ostensibly, that’s done by successfully building a valuable product. But what does that look like? 

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September 20, 2019No Comments

When you test a product idea, the methods you use matter

Before we build, we work with our partner to define and test a product idea. It’s how we make sure we’re building the right thing. We already know we can build the thing right — we need to know if people will benefit from it when we do. 

Often, our partner has an idea of what to build — the team knows the business and the market opportunities. It’s our job to put pressure on that idea, performing user research and getting the idea to a testable point. 

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September 20, 2019No Comments

In healthcare, tech solutions follow their own rules

Healthcare tech solutions often don’t need to reach the most users to make a meaningful impact. They just need to make lives better. Smaller audiences don’t necessarily mean smaller profits for those that invest in healthcare technology — it just means the rules for navigating it can be different than the usual startup playbook. 

Healthcare tech solutions tend to take longer to come to fruition than other industries, for example. It can be a tricky channel to navigate digital upgrades due to the red tape and regulations in the medical world. Still, most healthcare companies are working toward digital solutions to streamline the varied pain points their customers have. 

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September 20, 2019No Comments

Developers in healthcare must swap disruption for do no harm

At Table XI, we work to learn everything we can about the businesses we work with. In healthcare, that means talking to industry leaders about how they approach technology, and how consultants like us can work best with them. Dr. Elif Oker — senior healthcare executive, Blue Cross Blue Shield alum and founder of InSun Solutions, a health care and technology advisory focused on increasing the success rate of healthcare tech — walked us through her perspective on how healthcare and software can come together.

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