It's official: Adobe is migrating everybody to their Creative Cloud (along with a monthly subscription) and won't be releasing a Creative Suite 7. Heidi Voltmer, Adobe's director of product marketing, gave Co.DESIGN the "5 Reasons We Killed the Creative Suite." I can't say I fully believe them.

I think the subscription model is just the direction software is headed, but many of the arguments Adobe makes seem a bit suspect. Overall, I imagine this is more of a way to generate revenue from their customers, rather than increase value for them. I hope I'm proven wrong, but there's nothing in Adobe's recent track record that compels me to feel otherwise. To wit:

  • I've never used an Adobe AIR app where I enjoyed the experience. Moving something like Photoshop over to a cloud experience sounds even scarier in terms of using it.
  • Many updates with Creative Suite were geared more toward bug fixes than feature updates. Maybe a more timely update cycle will help alleviate this, but I question why I even bother updating Flash on my machine.
  • Ever since Flash began losing its dominance, it feels like Adobe has been doing a "throw everything at the wall and see what sticks" approach. I can't even follow the products they offer, let alone why I should use them—witness: Adobe Flex, Air, Muse, Flash Builder, Flash Catalyst, Edge...
  • I don't think it's a good idea to potentially lock designers/devs into a proprietary system that spits out suspect code; you're better off learning it yourself.
  •  You're still installing and using the products offline and checking in every so often—with the added "benefit" of updates (piracy prevention)—so it isn't clear to me how the cloud will be better.
  • If there were a way I could abandon some Adobe products then I would (Photoshop, Illustrator, InDesign), but there aren't many viable alternatives.
  • OMG Adobe still makes Director!

What do you think about Adobe's new direction and their rationale behind it? Buy it? Don't buy it? I'd love to hear your take in the comments.

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