When we launched Strange Cargo’s new website in November, co-owner Jay Schwartz called the new site "bigger, bolder, and better." We’re excited to have the numbers back up Jay's words: In the month leading up to Christmas, the t-shirt retailer saw an improved conversion rate, an increase in the average order amount, and more than 50% growth in online revenue.

What’s making the difference? A cleaner, more compelling interface and newly created content have led to more traffic and sales conversions. Here are six changes that have contributed to improved sales performance:

1. Longer, keyword-rich product descriptions increase visibility among search engines while capturing the brand’s irreverent style and voice.
2. More customization options and a user-friendly, graphic interface make it quick and easy for shoppers to navigate the site and design the products they want.
3. New product images feature real people wearing Strange Cargo’s merchandise, evoking the store's sense of fun and community.
4. New product pages promote accessories and other items not previously available online.
5. A one-page checkout process streamlines purchasing, leading to greater sales conversions.
6. Newly added Facebook and Twitter buttons have increased social interaction and helped draw attention to social media promotions.

Curious about similar opportunities for your site? Let's talk.