We know what user research is and why it has value. The next step is learning how to conduct user research in cost-effective way that still delivers maximum impact. A sprint is a user research methodology that allows you to gain insights on a target audience in just one week. The user research process works in any industry and for companies of any size, and it’s repeatable — if you need more insight or help understanding another group, the same process can be used each time.
I wasn’t thinking about the advantages of podcasting when I started Tech Done Right — or if I was, only vaguely. I wanted a way to have conversations about things that mattered in technology, with people I like and respect. If there were fringe podcasting benefits, great. But business wasn’t the primary motivator.
Since founding Table XI, I’ve only become more skeptical about professional services companies launching products. We built and sold Pegmo, a customer engagement platform and a modest success. But for the most part we’ve stayed away, wary of ending up stuck with an unpaid drag on resources that doesn’t do anything for us or our clients.