World-renowned, Pulitzer Prize-winning movie critic Roger Ebert was one of the most prolific writers of the last half-century For more than four decades, Ebert wrote not just film reviews, but essays, articles, books, a screenplay, and, since the dawn of new media, thousands of tweets, blogs, and Facebook posts. Not unsurprisingly, this 40+ years’ worth of content was scattered across the internet, the Sun-Times, and print.
The process of launching RogerEbert.com was really three projects in one:
- Designing the new look and feel to make an intuitive and attractive experience for users
- Building out the features necessary to power the site and allow the content team to manage it
- Migrating the 12,000 pieces of content and 30,000 URLs from the old, antiquated systems and paper archives to the web