What We Do :: E-Commerce

Many of our clients sell products and services to consumers and business customers online. While each client is different, online selling has many general challenges and solutions that we’ve seen time and time again. We’re here to help you leverage our experience for your gain.

People are different

Some customers like to use keyword searches, others like to browse. We design web sites to provide customers with many options to find the product they need. For example, spices are traditionally organized alphabetically by name. When we built a new web site for The Spice House, we organized products by name, by categories such as baking spices, by cuisines such as Italian or Mexican, and even created a recipes database that compiles the list of required spices for each dish. Not only does this improve the customer’s shopping experience, this tightened web of content improves the client’s search engine rankings.

Think beyond the sale

The key to any successful online business is creating repeat customers. Profit flows from turning casual customers into return customers with high lifetime value. Online advertising combined with catalogs to rental lists and other traditional offline methods bring new customers to your storefront. Monthly newsletters, new product announcements, dropped cart reminders, and other targeted emails and promotions keep you in your customer’s thoughts.