We do much more than just build websites—you can think of us as your organization’s CTO, informing and advising on all matters of technology use, from internal databases to online visibility.
We believe that technology should serve the greater needs of an enterprise, not be implemented for its own sake. Therefore, we strive to evaluate how an investment in technology will improve your business and give you the better return.
Moreover, our experience working with a diverse client base allows for the cross-pollination of ideas: Non-profits can learn from the business world, manufacturers from retailers. We serve as the conduit of this information.
Success Stories
- Leveraging User-Generated Content
Leveraging User-Generated Content
Our friends at the Spice house have a devoted customer base, comprising everyone from amateur foodies to gourmet chefs. We wanted to capture these customers’ enthusiasm for cooking with Spice House products, so we built an online recipe database into which users can upload their own recipes. In addition, we linked each spice ingredient to the site’s web store, making purchasing spices to make each recipe simple and intuitive.
The Result:
The Spice House now has a central hub that engages its online community, but the content is heavily user-generated, meaning the staff doesn’t have to spend a lot of time creating new material for the web. Moreover, recipe pages expedite spice ordering, increase business through the company’s web store, and represent thousands of pages of keyword-rich content that drive relevant search traffic to the Spice House site.
Others have taken note of this initiative’s effectiveness. Word-of-mouth marketing guru Andy Sernovitz featured the Spice House recipes section on his blog “Damn! I Wish I’d Thought of That!” Find it here.
- Optimizing Business Processes
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Optimizing Business Processes
Chicago Dryer manufactures complex machinery used in commercial laundries. One of the challenges they faced was keeping an ever-changing roster of international distributors and salespeople up to date on the latest product information, specs, and marketing materials. We created a central online library that manages all these documents, so that anyone who sells Chicago Dryer products can easily access the most current information, anywhere in the world.
The Result:
In addition to becoming a greener company, Chicago Dryer now saves thousands of dollars a year on printing and shipping costs, and their sales force and distributors have a more immediate and efficient way to stay informed about their products.
