Services - Search Marketing

We drive relevant traffic and improve conversion rates on your website by using techniques including:

  • Search engine optimization
  • Paid search campaigns
  • Conversion testing
  • Online branding
  • Community development

Success Stories

Search Engine Optimization

Search Engine Optimization
We worked with The Spice House to employ search engine best practices, including identifying the most relevant keywords, URL names, and page titles. Our database of online, user-submitted recipes contains thousands of pages of keyword-rich content that drives additional search traffic.

The Result:
The Spice House not only appears on the first page of Google for generic keywords like “spices,” but also for long-tail search words, including specific spice names like “Grains of Paradise.” The retailer is ranked number one on Google for “Grains of Paradise,” and they sell thousands of dollars worth of this spice every year as a result of search-driven traffic.

Paid Search

Paid Search
We also manage the paid search campaign for the Spice House, helping them determine and purchase the keywords they want to target (e.g., “Grains of Paradise”). We track analytics to supply very precise data, such as inbound clicks and how many of those clicks translate to online purchases, so that the Spice House can get a clear picture of the return on investment.

The Result:
The Spice House’s paid campaign has been profitable since its inception, and it’s helped the company acquire droves of new customers at minimal out-of-pocket cost.