Over the past several months you may have heard lots of mention of the new Universal Analytics, the latest-and-greatest version of Google Analytics that left beta testing in April. This update includes new features that provide better insight into how users interact with your website.
But is it worth the time and effort to upgrade? This is the question that many of our clients have asked. Short answer: Yes.
After months of anticipation it's finally here: Today kicks off Madison+ Ruby in Madison, WI. I had the chance to sit down with Table XI Senior Developer Noel Rappin to find out makes Madison+Ruby a truly special conference.
Last week the Webmaster Central blog published a post about using “HTTPS as a Ranking Signal.” What does this mean for you and the websites you access? I’ve broken it down below.
What’s the difference between HTTP and HTTPS?
HTTP (HyperText Transfer Protocol) is the underlying protocol used by the Web. Whether you know it or not, as soon as you open a web browser, you’re using HTTP. When you type in a URL an HTTP command is sent to the web server to retrieve the data and transmit the requested page. In short, HTTP defines how data is transmitted and determines how web browsers respond to commands.
International marketing and SEO is important. More people are accessing information through search engines, making it crucial that businesses be found in Google by potential clients or customers. Before designing and developing a new website, it’s important to know the specific SEO steps that will set up the site for future success.
At Table XI playing with LEGO is nothing new. In fact, many of us spent the better part of our childhood honing our LEGO craft. As adults our tendency to tinker has led us to build with code, not plastic, but there’s still something satisfying in the familiar click associated with creating something from nothing.
Technology has afforded us innumerable perks, improvements, and efficiencies that have changed our professional and personal lives for the better (and, sometimes, for the worse). But how can we move past our own self-serving application of technology and use it to enact positive social change?
Table Talks, our quarterly speaking series, returns next week with the topic "Technology for Social Good." Our incredible lineup this month features Obama for America's Michael Slaby, the University of Chicago's Matt Gee, user experience designer Carolyn Chandler, and Twilio's (and former TXI-er) Greg Baugues. They'll be discussing the ways in which they use technology to make positive impacts.
Next week, join us for the City of Broad Shoulders, a three-night event coinciding with RailsConf that will highlight Chicago's enduring entrepreneurial spirit. Along with partners in crime Dev Bootcamp, 8th Light, and DevMynd, Table XI will be co-sponsoring a Speakeasy Night, a Maker Night, and a Windy City Night, where attendees will get to play games, build cool stuff, and learn how to tell a good story.
Speakeasy Night (April 22): Chicago's history from the 20th century is steeped in tales of the Roaring '20s, Al Capone, and other prohibition-era lore. Slip into this speakeasy-themed saloon for rousing games of blackjack, dice, Werewolf, and Munchkin—no secret password required.
Truth time: how much of the day do you spend on Facebook instead of doing your work? This was a question our own Steve Puiszis asked himself once he learned that certain friends of his were wasting five to six hours a day on social media, and he wanted to see how he stacked up (thankfully, not as high). But the effort led him to discover a nifty tool called RescueTime, which tracks the time you spend on different websites and applications.
“Content Marketing” is the buzzy phrase on everyone’s lips these days. But, what is it, really, and how can you do it well? Many of us know that there’s a link between good, current content and search engine results, but is there more to it than that? Table XI partner and Think Glink Media president Ilyce Glink walked us through the benefits of creating good content and how strong content marketing can yield real results.