Case Studies :: GradeSaver
Who Are They?
GradeSaver is an online provider of study guides, literature summaries, novel analysis, editing services and successful university application essays to students in elementary through graduate school.
What Was Needed?
While GradeSaver had a very popular and highly trafficked site, they had significant technical issues. The site lacked an appropriate content management system to organize and manage the creation, editing and storage of their vast library of online information. The billing and payment integration was outdated and error-prone. The original look and feel was both out-of-date and implemented in such a way that pages were very large. Finally, GradeSaver had no way to monitor user behavior on their site to objectively analyze and improve its performance.
What Did We Do?
We built a new web site complete with a sophisticated content management system, complete VeriSign integration for both one-time and recurring payments and a fresh design aesthetic. Content creation could now be fully managed within the site and payments to creators and editors are fully automated and integrated with Quickbooks.
We also implemented a web reporting framework so they could monitor their Google AdWords campaign and analyze user behavior to seek out additional opportunities to improve the site.
What Were the Results?
The biggest win for GradeSaver is a subscriber-base that is expanding much more rapidly than it was on the old site. GradeSaver is now equipped to continue this growth because they are able to rapidly create and add content to the site. In addition, we stabilized their inbound payment processing and saved a great deal of time and hassle for outbound payments of their editors and content generators. We also dramatically reduced their bandwidth usage and cost.