Zócalo Group

Harnessing the Power of Word-of-Mouth

Zócalo Group, a firm that builds word-of-mouth marketing campaigns for client brands, wanted a customized CRM solution to manage influencer relationships and outreach tactics. Since no off-the-shelf solution met their needs, they required a technical team of developers who could build a platform that would integrate their systems. Img-end

What We Did

  • Reviewed software, case studies, and business requirements, and identified issues with the group’s existing prototype
  • Integrated third-party platforms
  • Developed customized solution to help manage influencer interactions and measure performance

The Results

  • This tool is used daily to manage relationships with more than 39,000 influencers
  • On average, the tool saves users 1-2 hours per day
  • We’ve continued to iterate and scale the solution as the company has grown, including adding enhanced, customized features and a branded interface for Zócalo Group’s sister agency