Strange Cargo

Turning T’s into $

T-shirt retailer Strange Cargo had a website when they came to us, but it was clunky, difficult to update, and wasn’t generating sales. They were frustrated with their developers, who only spoke in technical terms, and with deliverables that weren’t meeting expectations. Img-end

What We Did

  • Helped refine the store’s strategic vision
  • Built a user-friendly, graphic interface for the website, offering customers more t-shirt customization options
  • Simplified the t-shirt customization process
  • Simplified the checkout process
  • Integrated social media and community engagement activities, like posting photos of real people wearing the store’s merchandise
  • Helped craft social media and SEO campaigns
  • Rolled out smaller projects iteratively, so they didn’t have to commit to one, large, expensive project up front

Results

  • Online sales conversions and average orders increased in the first five months since the site’s launch
  • Online revenue increased nearly 30% over the same time period the previous year