Dickson

Gauging Business Growth

Dickson is an 85-year-old manufacturer of instruments used to monitor environmental conditions in labs, hospitals, and other industries. They had a website, but they weren’t sure why it wasn’t working. It wasn’t converting sales or generating traffic, and customers were frustrated by a clunky user experience and technology problems. They had an in-house developer and designer, but the issues were too big for one person to handle. Img-end

What We Did

  • Developed an e-commerce site to sell Dickson’s instruments and recorders online
  • Created a product information database and a system to let them easily track and manage sales
  • Performed data analysis to help improve direct mail marketing campaigns
  • Built a tool that moved data from a legacy system to an online data management system

Results

  • Better analysis led to a 30% reduction in direct marketing costs
  • New website development and ongoing site management generated annual double digit online revenue growth
  • Improved data analysis and reporting capabilities saved the company 500 hours a year
  • Table XI became Dickson’s main technology partner and advisor, providing site development strategy, sales and catalog database analysis, product development consultation, and support