Mobile usability testing is hard to do properly, and in-app analytics aren’t all that easy to collect either. But without the user insights both can provide, you’re leaving the success of your business up to guesswork. We can’t recommend you blindly launch a website, then try to improve usage by looking only at pageviews. So we also don’t let clients toss together an app, then guess at improvements based on download numbers.
That’s why, even though it’s hard, we’ve developed a mobile user testing process. We start by collecting the best insights we can while we’re building the app, then we track usage statistics and analytics after it’s launched. That way we can learn why users do what users do. To make informed decisions that improve the product and grow the business, we need to start with mobile app usability testing.
A code audit is the rare do-over in business, a chance to look through your existing codebase and make it better based on what you know now. Just like rehabbing an old house, code audits allow you to save everything that’s working and build on that, instead of scrapping the lot and starting from scratch.
This means they can be the best way to squeeze value out of what you already have.
Judith (left) and Aly (right), happy to finally be somewhere that values both project management and UX.
As a UX developer (Aly) and a project manager (Judith), we’ve both had jobs where the value of project management and UX wasn't recognized. We were written off as “overhead” or a “nice-to-have” instead of being treated like necessary functions that improve the final product.
You can trace most problems in software projects all the way back to the start. Maybe there was a large PDF of needs and requirements. A project kickoff meeting or call that had everyone nodding, but no one asking any questions. A set of goals for the project, but no understanding of how they support the goals of the business.
It’s no wonder things go off the rails — and yes, as a Rails development shop, we endorse that pun.
E-commerce is literally the most rewarding part of a web application — you can see money flowing into your company due directly to the code you have written. But dealing with payments and payment gateways is complicated and stressful. It's often the most complicated and precise business logic in a system.
The most important rule of building and managing a remote team: the burden of communication is on the people working together from the same location, not the people telecommuting.
It may sound obvious, but I just can’t stress it enough. Because when your head is down in development on a project, it’s easy to slip into side conversations and asides that never end up getting communicated to the remote team members you’re leading. You have to constantly remember to project what you’re doing out to your remote team members. Or pretty quickly you end up working from two entirely different playbooks.
That’s why at Table XI, our primary work infrastructure is engineered to support remote work. While most of us are co-located, we want to stay flexible, and we currently have staff working everywhere from Chile to Seattle. Using remote-friendly systems does a couple of good things for us, which I’ll discuss later, but the key benefit is that it keeps people who are remote from being at a disadvantage. All our work happens in a remote-friendly infrastructure. The rest — coffee runs, lunch breaks, movie nights — are additive. You don't hear people talking about work on coffee runs.
Here are our tips for engineering effective remote teams:
We’re experts at mobile development technologies, but the definition of “mobile” changes constantly. Because mobile usage is growing so fast and there are new tools and frameworks for building mobile apps every week, we have to be constantly finding, testing and adopting new skills and tools just to keep up.
That’s why we’ve made learning and teaching an important part of how we operate as a team.
I’ve written before about how much the tools and processes for our mobile team changed in the four years we’ve been around, but the truth is that they’re still changing. There are new tools and design patterns for structuring apps coming out all the time, a lot of which we want to try out. In the past year, we took React Native (a new cross-platform framework by Facebook) for a spin and really liked where it was going. Keeping up with what’s out there lets us give our partners the latest and greatest, and to do that efficiently we need everyone on our team to be looking out for cool things they want to bring to the group for testing.
I kind of didn't mean to go into development, which is how a lot of these stories start. I was a philosophy major finishing up school when I started learning Processing, a programming framework for building generative artwork and videos. Eventually I realized the programming part was rather enjoyable all on its own, so I went to Dev Bootcamp and spent 18 weeks learning Ruby. It was challenging, and I knew it was something I'd enjoy doing every day.