Mobile user testing is hard to do properly, and in-app analytics aren’t all that easy to collect either. But without the user insights both can provide, you’re leaving the success of your business up to guesswork. We can’t recommend you blindly launch a website, then try to improve usage by looking only at pageviews. So we also don’t let clients toss together an app, then guess at improvements based on download numbers.
That’s why, even though it’s hard, we’ve developed a mobile application usability testing system. We start by collecting the best insights we can while we’re building the app, then we track usage statistics and analytics after it’s launched. That way we can learn why users are doing what they’re doing. To make informed decisions that improve the product and grow the business, we need to start with user insights.