Archives for July 2016

July 14, 2016 - No Comments!

What the GV Design Sprint taught me about the value of UX

For the client, the goal of working with a tech consultancy is simple — get as much value to the business as possible for your money. That’s how it should work. That’s how we want it to work. Clients are supposed to push back on us, ask questions about what we’re doing and help us align our work with their goals. Even if that means asking “What is this, can we cut it?”

As a project manager, it’s my job to help clients understand the value of what we’re doing. But when clients would ask about UX design, I didn’t feel like I had a good answer. I know that the value is there, but I could not voice it to my clients as well as I can for development.

I wanted to be able to better inform my clients and better advocate for my coworkers, so I added getting a better understanding of UX design to my professional development goals. I didn’t have joining a GV Design Sprint in mind, but when a new client hired us to work on a new product idea, joining the UX design team for two weeks on two GV Design Sprints seemed like the perfect way to get a crash course in design. Table XI covered the cost of me joining the sprint as an investment in my growth, so my participation was free to the client, and I was able to contribute while continuing to manage my other projects.

Read more

July 7, 2016 - No Comments!

How we’re adapting Google’s Design Sprint to get testable prototypes in a week

In two weeks, we built and validated four prototypes and produced six branding treatments. We did it without late nights or tears. If anything, it made us a stronger, better group of designers. By adapting Google’s Design Sprint to fit our client’s needs, we were able to quickly understand a new market, develop ideas for innovative products and get those prototypes in front of users for testing.

It started with something entirely new to us — the world of European online sports gambling. The client, a UK-based sports gambling site, came to us wanting to test out an idea for a new product. The Google Ventures, now GV, Design Sprint gave us an opportunity to get up to speed on both the new industry and the new client as quickly as possible.

Read more