At Table XI, our role in our clients’ businesses goes beyond building websites. We often serve as the IT department for smaller companies that lack the capacity to handle technical functions in-house.
However, we will gladly off-load technical work to a third party if it means we can focus on our core competencies — things like developing technical architecture plans, or analyzing sales data to find customers most likely to buy what you’re selling.
With spam quantities increasing, spam filters constantly evolving and laws that penalize unsolicited emailing, we’re safe in the hands of a company that protects our reputation and increases email readership.
Constant Contact is meticulous in preventing their services from sending spam. Recipient lists are scrutinized to only include people who have opted in and campaigns are suspended when more than one of every 1,000 recipients reports an email as spam.
These efforts have earned Constant Contact the designation of trusted sender — allowing emails from their servers to be “white-listed,” bypassing spam filters.
Constant Contact makes it easy to maintain multiple sets of contacts, to manage numerous marketing campaigns at once and to create email templates so that regular communications share a consistent design without having to recreate each message from scratch.
The features we enjoy most are statistical reporting and the ability to integrate Constant Contact and Google Analytics, which results in a powerful ability to track the success of your campaign.
With Constant Contact handling the mailing, we can spend our time doing things like drafting marketing messages more likely to convert readers into buyers. The proof of our synergy is in the marketing pudding: our work with online retailers Dickson and The Spice House has produced a return on investment well over 100 per cent.
In fact, we like Constant Contact so much that we use it to send out our own newsletters. If you’re interested in trying it out, give us a shout orclick here.
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